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MWV Evokes Emotion with a Spray

The supplier is launching a collection with an innovative spray.

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By: Jamie Matusow

Editor-in-Chief

MWV is launching its new Melodie Spray Collection at Luxe Pack NY, and there is something special about how this pump sprays when the actuator is pressed. The spray is designed to evoke a certain sensation – to ensure the user feels an emotional connection to the brand when using it.

How? The supplier will reveal the specifics about its mechanism, and extensive consumer research at the show.

More info: Luxe Pack NY Booth No. F3

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